Brand Partnerships
Let’s talk about working together to amplify your brand’s message!
I’m proud to work on exciting wine industry projects, connecting brands to one of the most coveted demographics in the market today: 25-39 year old women. As a sommelier and speaker, I bring the credibility of a Michelin Star and an endorsement from Martha Stewart… but I specialize in making wine accessible, engaging, and relatable for lifestyle media and my approach is always warm and enthusiastic.
I offer spokesperson services, host influencer events, create educational seminars and assets for wine brands, and can collaborate on digital content, on-camera media activations, and social media campaigns. More details on services below! I can’t wait to work with you.
Content Creation & Social Media Partnerships
Native Content Development
Instagram Campaigns
Educational Collateral Creation: Tasting Notes, Course Packets, Point of Sale tools, and Video Trainings
Digital Content Creation: beautiful styled shoots + high-res images
Custom Cocktail Recipe Development
Event Hosting: Tastings, Masterclasses, Influencer Activations
Lively and Engaging Seminars and Masterclasses (Media, Trade, and Consumer)
Influencer & Lifestyle Media events
Fun, alternative wine experiences (ask about Wine + Nail Art Workshop, Wine + Yoga, and Wine + Cooking Class)
Event Hosting: Wine Pairing Luncheons & Dinners, Cocktail Functions
Themed Beverage Programming for Brand Launches
Consumer-Facing Wine Tastings, Seated or Walk-Around Format
Broadcast, Media, and Spokesperson Services
On-Camera Spokesperson
Satellite Media Tours
Media Ambassador (radio, print media, broadcast)
Event Emcee
Panel Speaker and Moderator
Testimonials
“Sarah is more than just a wine professional, she is a trusted partner. I’ve had the pleasure of working with Sarah on numerous projects, including a successful influencer pop-up event in New York City where she was responsible for content creation of branded collateral, as well as event hosting. She is beyond resourceful with her professional network in the wine world, creative mindset and ability to lead & execute tasks.”
“Sarah is such a pleasure to work with! We partnered with her to create wine and food pairing educational content. She helped us write the bible in all things sparkling wine and food pairing that has become invaluable to us. There was no shortage of tips to make sure everyone is able to pair like pro. Not only is her writing in depth and engaging but she is also a phenomenal presenter. We also took her on the road to present a wine and food pairing seminar at the Wine Bloggers conference and people couldn’t stop talking about it for days!”
“My 14 Hands wine client utilized Sarah Tracey as a spokesperson for a satellite media tour at Churchill Downs in Louisville, KY around throwing the perfect Kentucky Derby party, where she conducted a combination of 20 taped and live interviews. The entire production team and clients were thoroughly impressed with how helpful Sarah was to inputting her expertise and ideas into the segment. During each interview, Sarah landed our key messages and stayed upbeat and engaged throughout the 7 hours of interviews. Sarah has a great on-air presence.”
“I’ve worked with Sarah on many projects over the last couple years, most recently on the Prosecco DOC Masterclass. Not only is Sarah a pleasure to work with, she is smart, professional and extremely well prepared. She presented over ten Prosecco DOC brands to a large group press and trade, addressing topics that appealed to the diverse audience in front of her. Journalists and importers alike expressed how wonderful the seminar was conducted, saying it was informative and easy to follow.”